More and more women are buying a wedding dress online today because of the wide variety and selection of unique. Informal wedding dresses, designer wedding dresses and even discount wedding dresses can all be found online thanks to modern technology. Most brides to be can purchase extravagant looking, custom made gowns for a fraction of the cost they would find them in a department store. Online shopping for wedding dresses has another benefit– convenience. With so many things to plan for a wedding (location, cake, reception, flowers, invitations, rehearsal dinner etc.etc) most women appreciate having a handy resource for buying their wedding dress. Most women also find a wider selection of sizes and custom features available when they shop online vs. when they shop in a traditional store.

Trends have changed when it comes to modern wedding attire. No longer do all brides seek out a traditional white gown for their special occasion. In fact, there is a huge selection of vintage and informal wedding dresses available, many of which don’t even look like official wedding gowns.

Most dresses today focus on the unique personality of the bride rather than socially accepted “norms” when it comes to buying a wedding dress. In general many brides are looking for wedding gowns that are narrower than they have been in times of old, and those that offer clean silhouettes. These types of dresses usually lengthen the body and provide a slimming effect. Some more popular trends include the following:

A line wedding dresses that are long and slimming

Sheaths with trains built into the silhouette, so that it trails behind the bride

Bias-cut wedding gowns that follow the natural curves of the body, ending in a small flare at the bottom

Raised waistline ball-gown styles

Square necklines that provide a fresh open look

Off the shoulder wedding dresses providing a full neckline

Sleeveless or cap sleeve gowns which are especially popular for summer brides

Empire waists which elongate the figure and shift the focus upward

Trends are also apparent with regard to fabrics. Satin and silk gowns have long been popular, though sheer fabrics are also becoming more trendy, including chiffon and organzas. Embroidery is also replacing lace for many modern gowns, and some brides are opting to accent their dresses with pearls and other quality beads.

No matter what style wedding gowns you choose, the most important thing is that you select one that makes you look good, feel good and happy on the most important day of your life. You’re sure to find a superb selection.