Sure, Kate wears Zara. And buys Frosted Flakes. But are she and the rest of the royal gang really “just like us”?

More and more so everyday, says “The Today Show.” Between grocery shopping at the local supermarket and repeating an outfit (or twenty), the Duchess of Cambridge has demonstrated her thrifty side since ascending to royalty.

It’s all part of a royal-wide trend towards frugality and a down-to-earth lifestyle.

Will and Kate flew home from cousin Zara Phillips’ wedding to Mike Tindall this past weekend on a budget airline, sitting among the common folk in coach and spending a mere $62 on each ticket, reported AOL Travel.

Prince Harry also roughed it on a cheap flight, flying on the most low-budget of the budget airlines, EasyJet (a harrowing experience if there ever was one — we’ve done it). The cost of his ticket? $80.

Newlyweds Zara Phillips and Mike Tindall also demonstrated their recession-friendly ways by postponing a lavish honeymoon so they could both get right back to work immediately after the wedding. Prince William did the same, returning to his job as an air rescue pilot only days after his April royal wedding.

It’s all an effort, says “The Today Show,” to be more down-to-earth and in touch with the rest of us commoners. By keeping modest lives and maintaining professional identities outside of the palace walls, the new breed of royals are thoroughly modern.

Then again, there’s still that whole “in line for the throne” part. Maybe the royals aren’t just like us…